For my second fantastic collaboration with AI film pioneers Caleb and Shelby Ward of Curious Refuge, we decided to take a cheeky jab at consumer tech culture—right in time for Apple's annual event. What emerged was the Apple Eye, an over-the-top parody ad showcasing the last Apple device you'll ever "need" (or so it says).
I initiated the concept of creating a unique AI ad for Apple and led the visual realisation, using AI tools like Midjourney and Runway. Fueled by Caleb's compelling script, VO, and music, I curated all the visual elements. My hands-on approach extended into the editing room, where I used Premiere Pro and After Effects to bring the script to life.
Posted on Curious Refuge's social media platforms, the project highlights the creative liberties one can take when traditional filmmaking gets a modern AI twist.
Link to the video on the Curious Refuge page: https://youtu.be/sLoZMIGXhPk?si=nP0U9ad8UZo4PXpB
Below are more visuals I created for this project—some made it to the final edit while others were just too awesome to leave in the archive!
